Introducing our new AW19 Collection: An Ancient Romantic Tale of Chang-e

Introducing our new AW19 Collection: An Ancient Romantic Tale of Chang-e

We will be launching our new Autumn/Winter 2019 collection very soon and this week we are telling you everything you need to know about this collection - from inspiration, to choice of colour, to hero pieces!

Effortlessly stylish, for AW19 the Emma Wallace woman continues to chase her own path, with a collection that shows her unique style and flair. A collection for the Femme Nouvelle or the ‘modern woman’, these references perfectly compliment Emma Wallace’s commitment to asymmetric details and intricate, yet wearable cut work that shows a subtle and sophisticated flash of skin. An aesthetic that has seen the brand become the destination for innovative, modern, yet exceedingly elegant formal ready-to-wear pieces.

Bravery and femininity collide for Autumn/Winter 19 with the ultimate collection for the ‘Warrior Woman’ who loves to feel soft and romantic, but longs for her independence and has the strength to stand on her own!

With the East meets West fusion that has drawn women the world over into the Emma Wallace brand continuing to dominate, the new collection gives the luxe colours and bold shapes of ancient Chinese costume with a soft twist of femininity by drawing on the Art Nouveau era.

Inspired by the notion of the restless romantic, the collection turns to the Chinese goddess Chang-e as a muse. A woman who made the ultimate sacrifice, leaving her beloved to be banished to the moon for all eternity in order to save the world from a terrible fate. Brave, strong and independent, this inspiration reflects the Emma Wallace woman who relishes in heady love affairs, but knows she must continue on her journey of self-discovery to realise her true potential and become the woman she wants to be.

A wanderlust collection, notes from the far East can be seen in the vivid red and yellow colour injections, symbolising luck, happiness and power in Chinese culture, the Western influences are seamlessly combined in the form of soft, flowing fabrics and unexpected details that elevate the expected into a realm of mysterious beauty, delivering statement pieces for the woman who knows who loves to have all eyes on her!

The brand’s signature staple - the Kimono style jacket remains a hero pieces for any woman’s wardrobe, reimagined with incredible sequin embellishment and gold detail creating a luxe look that commands attention. Paired with a matching shift dress, this is a look for the woman who knows who she is, no wallflowers required.

The collection launches on September 12, so stay tuned for it and celebrate with us the bravery and femininity of women around the world!


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