The Bag

The Bag

‘The Bag’ doesn't refer to a physical bag but rather the concept of the possessions one keeps inside any bag of choice, transferring between bags. Taking the appearance of a tote, a satchel, a rucksack, a fanny pack (though hopefully not) or a clutch, depending on the woman, occasion or outfit. These items are equally precious and indispensable to the owner and in a predictable turn of events; the majority of us carry the same nonsensical essentials around with us!

In a concept transcending age, profession and background we’re connected through a shared collection of items (besides the basics of a wallet, keys etc) that find their way into every purse. So grab your bag and share the experience with us in uncovering just how in tune we all are.

Your Bag's Essentials

Whether you’re a gloss girlie, love the matte look or like a simple hydrating chapstick we all carry some style of lip care around with us. Be it a touch of colour or some much-needed moisture, having a form of lip support on hand in the bag is essential, or like us you carry all of the above- you know, just in case!

Your Bag's Essentials

Life often throws unexpected situations our way, and one thing passed down from mother to daughter is always to keep a pack of pocket tissues in your bag. From spills and sneezes to makeup smudges or unscheduled toilet stops; it’s a very often occurrence that you (and others!) are thankful for packing these.

Your Bag's Essentials

Honestly a lot of the time this is not on purpose, but we manage to accumulate a layer of hair ties, bobby pins and hair grips at the bottom of our bag. Often, we stash away a bigger hair support mechanism with us too, in the shape of a claw grip on the bag strap or a big scrunchie to sweep away bad hair days- like our XL Luth scrunchie which we carry everywhere!

Your Bag's Essentials

Be it tampons, pads or any sanitary items, as women, every purse we own is littered with them. If you have the pleasure of not needing said personal care items during this period (ha!) of your life, I guarantee you, your bag still holds the remnants of having to be prepared for emergency incidents, hiding in secret side pockets!

Your Bag's Essentials

In a small gesture of self-care, we always seem to carry a pack of half opened ibuprofen, a random few throat lozenges or just any pain relief of choice in our bags. Put it down to our caring maternal instincts, preparing us for that ‘just in case’ headache, a friend needs some light relief from a stomach pain or you suddenly come down with a cold.

Your Bag's Essentials

Ok, this one is specific but relatable… throwing a pair of sunglasses in the bag during Summer months (if they’re not glued to the top of your head) and as Winter transcends, the sunglass’ bag space is replaced with a compact umbrella. Both specifically essential in-the-moment accessories we can’t leave home without!

From vanity emergencies like hair accessories and lip balm to practical support in the shape of tissues and weather protection, we share the female desire to feel prepared for any situation. So, the next time you peek into your bag, remember that amidst the chaos lies a curated collection of essentials that unite us women through ‘the bag’.


Older post Newer post