Over the last year, our houses and apartments have become our sanctuary. Staying home became an essential and being comfortable without compromising on style has never been more important. That’s why we are so excited to collaborate with TRIBE by Indigo, the hottest new home furnishing brand to hit Hong Kong! Together we redefined both interior and fashion styling, at a time when the importance of home has taken on a whole new meaning.
This week, we gave a host of VIPs a sneak preview of leading interiors label, Indigo Living’s new collection “Tribe by Indigo” - offering accessible furnishings that encourage you to showcase your individuality and creativity through your living space.
Hong Kong’s fashionistas and influencers, including Jamie Xia, Utah Lee, Carina Lo, Teresa Chan and Nicole Ng descended on our flagship store in Sheung Wan for a slumber party inspired event filled with Instagrammable moments where they were given a chance to see the new interiors line up close and personal before anyone else!
With our store reenvisaged as an apartment, guests could discover how they could turn even the smallest space into a chic and stylish home haven. Instant inspiration to transform their apartments into selfie stars in their own right.
Guests were wowed by snap perfect installations that helped bring the launch to life, including an ‘Emily In Paris’ inspired bed outside the shop itself and a decadent dining table display in the store window that invited guests to pose as living art to be admired! With slumber party inspired sweet treats, this was one delicious collaboration those in the know didn’t want to miss.
As our designer Emma Wallace said “We love TRIBE’s high energy feel that invites everyone to enjoy the moment and live life your way. As a brand that is made for adventure and is all about empowering you to follow your own path, there was an instant synergy between the two brands, and we can’t wait to see our customers lounging in their Emma Silk PJs in their apartment filled with chic interior finds from their stunning collection.”
Say goodbye to basic flatpack furniture and trade it for quality, comfortable furnishings that match your personal style and always remember, dressing for the home doesn’t have to mean dressing down! With Emma Silk, we are ready to help you lounge in luxury with our decadently dreamy PJs, nighties and dressing gowns.
Want to discover more about TRIBE by Indigo? Check out their website: https://www.indigo-living.com/tribe_hk/
Oh and don’t forget to dress the part with the Emma Silk collection: https://emma-wallace.com/collections/emma-silk