Emma Wallace is thrilled to invite you to the launch party for Emma's Charity Shop—our beloved annual sale event—on 5th February from 6-8pm at our Sheung Wan boutique (Shop A, G/F, Po Hing Mansion, 2 Po Hing Fong). Join us for a relaxed sip-and-shop evening filled with drinks, good company, and the chance to be among the first to browse and snap up your favorite timeless pieces at up to 70% off. Whether you're a longtime fan or discovering us for the first time, come celebrate fashion that gives back in the best way possible. Drop by or register via our site—we'd love to toast with you!

For the past two years, Emma's Charity Shop has been a meaningful tradition for our team, opening our carefully curated archive of designs we truly believe in—timeless pieces rooted in slow fashion and exceptional craftsmanship. We don't hold regular sales or discounts at Emma Wallace because we stand by the enduring value of quality over trends. This special event is purely about using our platform for good: making these beloved luxury items more accessible for one purposeful week while raising funds and visibility for an inspiring cause. From 6th to 15th February, enjoy the discounts in-store, with 50% of all sales going directly to our partner charity. (And yes—these pieces return to full price afterward; they're not "on clearance" or out of style, just shared generously for this event.)

This year, we're proud to partner with Body Banter, founded by the remarkable Steph Ng. As a Hong Kong-registered charity, Body Banter empowers youth to spark open, courageous conversations about body image and mental health through workshops, storytelling, advocacy, and community-building—fostering curiosity, breaking stigmas, and creating real change. We're honored to support their mission of acceptance and empowerment. Shop all week long or start strong at the preview party—your purchases help amplify their vital work while keeping our commitment to community strong. We can't wait to see you there—let's dress up, give back, and make it meaningful!